Electric

Electric creates premium snow goggles and sunglasses with cutting-edge lens technology and iconic California style. Since 2000, they've been pushing vision clarity and comfort for riders worldwide.
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Electric X Sanction Hex Black Red Chrome
$118.99 $169.99
Electric Kabru Torgeir Bergrem Pink Blaze + Onyx 2025
$227.49 $324.99

About Electric

Electric builds some of the most advanced snow goggles in the industry from their California headquarters. Founded in 2000, Electric combines premium lens technology with bold designs that stand out on the mountain. Their goggles feature proprietary anti-fog coatings, quick-change lens systems, and crystal-clear optics that perform in any conditions.

Electric goggles are built for riders who demand both performance and style. Their signature wide-angle lenses maximize peripheral vision while maintaining optical clarity, crucial for spotting terrain changes and other riders. The brand's attention to fit and comfort means their goggles work with any helmet, staying fog-free through long powder days and park sessions. Electric's team riders include some of snowboarding's most progressive athletes who rely on perfect vision to push boundaries.

FAQ

What makes Electric goggles different from other brands?
Electric focuses heavily on lens technology and optical clarity. Their proprietary anti-fog coatings and quick-change lens systems set them apart, along with wide-angle designs that maximize peripheral vision without distortion.
What type of riding are Electric goggles designed for?
Electric goggles work for all types of snowboarding and skiing. Their wide-angle lenses and superior optics make them popular with park riders and backcountry enthusiasts who need to spot terrain changes and obstacles clearly.
How do Electric goggles compare to other premium goggle brands?
Electric stands out for their California-influenced bold designs and focus on lens technology. While brands like Oakley focus on sports performance and Smith emphasizes ChromaPop color enhancement, Electric balances style with advanced anti-fog and optical clarity features.
What lens technology does Electric use in their goggles?
Electric uses proprietary anti-fog coatings and develops their lenses for maximum optical clarity. Their quick-change lens systems make it easy to adapt to different light conditions, and their wide-angle designs maintain clarity across the entire field of vision.
Who rides for Electric's snowboard team?
Electric sponsors progressive snowboarders who need perfect vision to push boundaries in their riding. The brand attracts riders who value both performance and style, though they're less focused on contest results than brands like Oakley or Smith.

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