ThirtyTwo

ThirtyTwo builds the most trusted snowboard boots in the industry from their California headquarters. Founded in 1995, they've led snowboard boot innovation for nearly three decades.
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About ThirtyTwo

ThirtyTwo has dominated snowboard boot technology since 1995, building their reputation from Lake Forest, California with relentless focus on performance and comfort. Their snowboard boots set the standard for the industry, backed by innovations that have shaped how riders approach the mountain. With nearly 30 years of boot-making expertise, ThirtyTwo understands exactly what your feet need whether you're charging steep lines or lapping the park.

The brand's rider-driven approach shows in every product they make. Team legends like Jeremy Jones, Zeb Powell, and Halldór Helgason push ThirtyTwo snowboard boots to their limits in the most demanding conditions. Their lineup spans from high-performance snowboard boots to technical outerwear, snowboard bindings, and gloves built with the same attention to detail. ThirtyTwo's skate roots run deep, connecting snowboarding culture to its street origins while advancing eco-friendly manufacturing practices that respect the mountains we ride.

FAQ

What is ThirtyTwo known for?
ThirtyTwo is best known for manufacturing the highest quality snowboard boots in the industry. They've led snowboard boot innovation since 1995 with cutting-edge technology focused on performance, comfort, and durability.
What products does ThirtyTwo make?
ThirtyTwo produces snowboard boots, outerwear including jackets and pants, gloves and mitts, snowboard bindings, and accessories. Their snowboard boots remain their flagship product and what they're most recognized for in the snowboarding community.
Who rides for ThirtyTwo?
ThirtyTwo's team includes some of snowboarding's biggest names like Jeremy Jones, Zeb Powell, Halldór Helgason, Austen Sweetin, Bode Merrill, Joe Sexton, Scott Blum, and Desiree Melancon. These riders test and develop ThirtyTwo products in the most demanding conditions worldwide.
How does ThirtyTwo compare to other snowboard boot brands?
ThirtyTwo leads the snowboard boot market through their rider-owned philosophy and skate culture roots. Unlike many brands, all ThirtyTwo products are tested by their professional team riders, ensuring real-world performance that connects snowboarding to its street skating origins.
When was ThirtyTwo founded?
ThirtyTwo was founded in 1995 in Lake Forest, California. The brand has been driving snowboard boot innovation for nearly three decades and is now part of the Nidecker Group while maintaining their rider-driven approach to product development.