Ride

Ride builds some of the most technically advanced snowboards, snowboard boots, and snowboard bindings in the industry from their Seattle headquarters. Founded in 1992 by Roger Madison, James Salter, and Tim Pogue, Ride became one of the largest snowboard companies in the United States by focusing on innovation over hype. Their market-leading aluminum snowboard bindings and aerospace engineering approach set them apart from brands that prioritize marketing over performance.

Ride's snowboard technology emphasizes lightweight durability, mobility, and response. Their snowboard boots and snowboard bindings are built for riders who demand reliable performance across all terrain. The brand has always been about making snowboarding accessible to everyone, which is why their gear works for beginners learning their first turns and pros pushing limits. Ride's team has included legends like Russell Winfield, Dale Rosberg, and Mikey LeBlanc, riders who helped define modern snowboarding.