New Balance
New Balance crafts athletic shoes from Boston since 1906. Their New Balance Numeric line delivers skateboard shoes with rippled soles and multiple widths for real performance.
About New Balance
New Balance started in Boston in 1906 as the New Balance Arch Support Company. William J. Riley built it around better balance, inspired by a chicken's foot. They moved into athletic shoes with the 1961 Trackster, the first running shoe with a rippled sole for traction. You get shoes here in multiple widths to fit narrow or wide feet perfectly. Sanction stocks New Balance shoes, pants, and sweatshirts built for action.
New Balance Numeric changed the game for skateboarding. Distributed by Black Box from pro skater Jamie Thomas, these shoes bring technical features like blended gel inserts and heel counters to the streets. The Numeric crew skates hard and tests every pair. You feel the fit right away, whether you grind rails or cruise parks. Their pants and sweatshirts match that durability for all-day sessions. New Balance thinks about your feet first, so your skateboard shoes last.
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