Former
Former is a Los Angeles clothing brand founded by professional riders Craig Anderson, Dane Reynolds, Austyn Gillette, and Dylan Rieder. They create unique apparel that reacts to traditional fashion for surfers and skaters.
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About Former
Former is a Los Angeles clothing brand founded by professional riders Craig Anderson, Dane Reynolds, Austyn Gillette, and Dylan Rieder. These riders created Former to make clothing that reacts to traditional fashion, focusing on what they actually want to wear rather than following trends. The brand caters to surfers and skateboarding enthusiasts who embrace an active lifestyle.
Being independently owned and operated by the founders themselves gives Former complete creative control over their designs. This rider-driven approach shows in their clothing lineup, from fleece and sweatshirts to tees, pants, and accessories. The brand's aesthetic reflects the authentic style of its founders, creating apparel that works both on and off the board.
FAQ
Who founded Former clothing?
Former was founded by professional riders Craig Anderson, Dane Reynolds, Austyn Gillette, and Dylan Rieder. These riders created the brand to make clothing that reflects their personal style and active lifestyle.
What type of clothing does Former make?
Former creates a range of apparel including fleece, sweatshirts, t-shirts, pants, shorts, hats, beanies, and socks. Their clothing is designed for surfers and skateboarding enthusiasts who want unique style.
Where is Former based?
Former is headquartered in Los Angeles, California. The brand operates independently from this location, giving the founders complete control over their designs and production.
What makes Former different from other clothing brands?
Former is independently owned and operated by the professional riders who founded it. This allows them to create clothing that reacts to traditional fashion rather than following mainstream trends.
What style does Former clothing represent?
Former focuses on creating unique apparel that reflects the authentic style of its professional rider founders. Their designs cater to surfers and skaters who embrace an active lifestyle and want clothing that works both on and off the board.
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