THE PREDOMINANT DESIGN IDEAL OF LAKAI FOOTWEAR PLACES PEAK SKATEBOARD FUNCTION AS PRIORITY NUMBER ONE. AESTHETIC FOLLOWS A CLOSE SECOND, BUT PERFORMANCE HAS ALWAYS BEEN OUR DRIVING FORCE. WITH THE INTRODUCTION OF ECHELON, WE NOW HAVE A CATEGORY THAT ALLOWS US TO FLIP THESE IDEALS FROM TIME TO TIME, ENCOURAGING AESTHETIC TO BECOME THE PRIMARY DESIGN FOCUS. THE BRANDING FOR THESE STYLES HAS CHANGED, BUT THE COMMITMENT TO EXCELLENCE REMAINS THE SAME.
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