Drink Water & Drink Water Raiden Bindings
Posted On: November 9, 2012
If you have not heard yet our friends Bryan Fox and Austin Smith have started a company to create awareness about the global water shortage, also to get all of us to drink more water and maybe a little less of that other stuff. Here is the "reason" from the Drink Water website wedrinkwater.com :
"Drink Water is a friendly reminder to drink water.
Maybe you, like us, began to feel uncomfortable about how effective "energy drink" companies have become at encouraging young people to consume their product: beverages of caffeine, sodium, sugar, high fructose corn syrup, and even some mystery chemicals about which little is known.
In 2011, we began writing Drink Water on our snowboards. Drink Water became some sort of statement, movement, mission, or whatever it is, and we bought some silkscreens and started making t-shirts, stickers, and sweatshirts. We gave a bunch away, and people we respect wore them with pride.
As we encouraged folks to drink water, we learned that nearly a billion people on Earth don't have access to clean drinking water--that's 1 out of every 8 people. In some parts of the developing world, that lack of clean drinking water is deadly.
For every Drink Water purchase, 10% of profits will be donated to provide drinking water for someone in need. We're supporting a non-profit, Water.org, as they drill wells to fight the water crisis.
We're out to spread the Drink Water word. We don’t sell water, we just drink it.
Thank you for your time and consideration. We'll see you out there.
Austin Smith and Bryan Fox"
To show their support for fellow team riders Nitro has released a Limited edition Drink Water binding available at select retailers such as Sanction. This limited binding is a Raiden zero binding in a very special colour.
So make sure you check out Drink Water and show the cause some love, maybe grab a new hoodie or tee.
To get your hands on this binding swing by any of our fine establishments or grab a pair HERE before they are gone.